Now, more than ever, your customers control the purchasing or engagement process. They base their evaluations about what to buy on what they learn from content available to them. Give them the right content – when they are seeking it, from the channels they are using – to help them select your product or service.
Most marketers get that they need to promote their content, but oftentimes do not share it beyond their own websites.
Fortunately, you have an abundance of opportunities – some even FREE – to curate relevant content and extend it to your target audiences.
Carolyn Parker has helped companies like yours develop integrated content and marketing strategies, which have reaped significant benefits for their branding, sales, and customer experience efforts.
Let’s get this party started!