Oftentimes, your digital marketing communication program includes articles and information found from industry thought leaders who are not your direct competitors. Not to be confused as news jacking, this strategy can build extra confidence in your agency’s skills.

Kicking off the email marketing program with a phone conference with key contacts in your agency is usually the first step, particularly if you are going after more than one industry that needs to be segmented, message-wise.

If there is enough information beforehand, a program brief will be available for review.

Have any thoughts on how a permissions-based marketing program might benefit your organization or project?

Let’s get this party started!

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