Most marketers think their brand establishes their company or product as something unique and identifiable in the marketplace: the magic ingredient to giving them a look, a vision, a message, and a meaning. To help them appear personable.

However, in this age of social media, which centers on engagement and relationships, should your brand strive to be viewed as a person?

According to a survey conducted by CEB, consumers actually don’t expect brands to respond in social media contexts the same way that friends and acquaintances do.

Still, fans and followers do have a different set of reasons for connecting with brands, which are based on their needs for information, advice, status, and (of course) bargains.

It can get confusing…

If you are looking for a marketing communications partner that knows how to build the connection between the buyer and the brand, let’s get this conversation started.