As Director of Communications + Analytics at RSW/US from December 2010 to March 2013, I helped Mark Sneider, Owner and President, establish the marketing communication department and worked in collaboration with his executive team, new business directors and assigned ad agency clients, the lead generation operations group, and associate marketing communication managers.
One of my key contributions was the design, photography, and production of the RSW/US Capabilities Brochure.
Click here for links to a small sampling of email solutions that I developed for RSW/US’ agency clients, as Director of Communications + Analytics: Value-added Email Design and Development
My primary role was to support and further develop, manage, and optimize the client-facing value-added email marketing programs for RSW’s advertising agency clients, as well as design and produce RSW/US corporate communications and e-newsletters. And anything else that was needed spiffing up, even birthday present posters.
Virtually all industries and subindustries comprise RSW’s clients’ portfolios, which provided opportunity for deep immersion into their businesses and facilitation of clients’ acquisition of new clients through RSW/US.
The links below represent a small sampling of email solutions that I developed for RSW/US’ agency clients, as Director of Communications + Analytics:
Media Buying and Planning